Movie Genres

The Dark Knight – July 18 – PG 13 – $471,082,150

Genre = Action/Crime/Thriller.

Target Audience = Males over the age of 13.

This is because the movie is seems to feature aspects which could be inappropriate for minors, such as use of language, intimate scenes, scenes of death/destruction. In terms of gender, this seems to be a movie that is typically associated with male preference.

Iron Man – July 18 – PG 13 – $317,058,295

Genre = Action/Adventure/Sci-Fi.

Target Audience = Males over the age of 13.

This is because, again, the movie features aspects unsuitable for a younger audience e.g. death/destruction, language etc. The gender would probably be male again as this seems to be another typical male-associated movie.

Indiana Jones and the Kingdom of the Crystal Skull – May 22 – PG 13 – $315,070,993

Genre = Action/Adventure.

Target Audience = Males over the age of 13.

This is because, again, the movie features aspects unsuitable for a younger audience e.g. death/destruction, language etc. The gender would probably be male again as this seems to be another typical male-associated movie.

Hancock – July 2 – PG 13 – $225,022,587

Genre = Action/Comedy/Crime/Fantasy.

Target Audience = Anybody over the age of 13.

This is because this movie seems to feature material unsuitable for a younger audience e.g. the use of language, the subjects mentioned in the movie etc. There probably is no reference for the gender of this movie and this is because it seems to apply to both females and males, perhaps some actors may helps shape this equality of gender preference for the target audience, such as Will Smith (who almost always seems to attract a higher female audience than male).

Wall-E – June 27 – G – $214,129,943

Genre = Animation/Adventure/Family/Romance/Sci-Fi.

Target Audience = Appropriate for all audiences/Children mainly.

This is because it is G Rated, which, In the USA, specifies that it is suitable for a general audience. Also, the movie gives an indication, by the use of animation, that the specific audience are children.

Kung-Fu Panda – June 6 – PG – $211,933,936

Genre = Animation/Action/Comedy/Family.

Target Audience = Appropriate for all audiences, but mainly children.

This is because it is an animated movie, and features aspects appropriate for families. Therefore it has a childish effect to it, creating the target audience to be mainly children.

Sex and the City – May 30 – R – $152,087,494

Genre = Comedy/Drama/Romance.

Target Audience = Mainly females over the age of 17.

This is because it features explicit material that is not suitable for anybody under the age of 17, unless accompanied by an appropriate adult. It features sexual scenes, very strong language, and conversations of subjects unsuitable for a younger audience.

Chronicles of Narnia: Prince Caspian – May 16 – PG – $141,364,159

Genre = Action/Adventure/Family/Fantasy.

Target Audience = Probably anybody over the age of 17.

This is because it is a PG Rated movie and therefore parents of those under the age of 17 are cautioned that some aspects featured in the movie may not be suitable for their children. It seems the genre does not specifically target a certain audience, since there are many people today from both genders who prefer films of these genres.

The Incredible Hulk – June 13 – PG 13 – $134,189,490

Genre = Action/Sci-Fi/Thriller.

Target Audience = Probably young males over the age of 13.

This is because this seems like a typical action movie, following a death/destruction pattern. This is a type of movie that is typically associated with males and, since it is PG Rated, it would not be appropriate for anybody under the age of 13, unless accompanied by an adult.

Wanted – June 27 – R – $133,319,410

Genre = Action/Crime/Thriller

Target Audience = Probably anybody over the age of 17.

This is because this movie seems to feature very typical male-associated aspects. However, it features a woman as one of the main protagonists, which connotes that this movie is not specifically targeted at one particular genre.

Radio Ownership

95.8 – Capital FM

Owner: Global Radio

First air date: 16^th October 1973

106.2 – Heart FM

Owners: Global Radio/Heart Network

First air date: 5^th September 1995

Audience share: 4.7% in June 2009

100 – Kiss FM

Owners: Kiss Network/Bauer Radio

First air date: 1^st September 1990

Audience share: 4.5% in September 2009

101.9 – Classical FM

Owner: Global Radio

First air date: 7^th September 1992

Audience share: 3.7% in September 2009

105.4 – Magic FM

Owner: Bauer Radio

First air date: 9^th July 1990

Audience share: 5.5% in September 2009

96.7 – Platinum FM (KPMZ)

Owner: Citadel Broadcasting

First air date: 1967

Media Terminology

Anchorage - Fixing of meaning. E.g. the copy of text anchors (ie fixes to one spot) the meaning of an image in a print advertisement.

Cropping - The practice of cutting and trimming photographs for publication in newspapers and magazines, either to fit available space or to emphasise or alter key elements of the image. E.g. Mark cropped the background of an image to emphasise the focus on Brenda in the photograph.

Semiotics - The study of signs. E.g. Breaking down each part of an image and analysing what each part symbolises.

Juxtaposition - The state of being close together or side by side. E.g. The baptism part in The Godfather constantly cut from one scene to the other symbolising two opposite meanings to the film. This is an example of a Juxtaposition.

Mise - En - Scéne - The arrangement by a film maker of everything that is to be included in a shot or frame. E.g. Mise-en-scene includes the acronym "Clamps", which stands for Costume, lighting, acting, make-up, props and setting.

Homage - When one film director pays tribute to another by including images, scenes or sylistic features typical of the other director as an agknowledgement of his/her influence and importance. E.g. Quentin Tarantino often used John Hughes' framing in his movies as a homage his death.

Demographics - Information concerning the social status, class, gender and age of the population.
E.g. The Demographic of the move "Shrek" refers to any class, any gender, and any age of the population.

Psychographics - Attributes relating to personality, values, attitudes, interests or lifestyles. E.g. The Psychographic of the movie "Brokeback Mountain" probably refers to homosexual individuals.

Binary opposition - A term used by Clause Levi-Strauss as part of his argument that narratives are structures around oppositional elements in human culture. E.g. Good and evil, life and death, night and day, raw and cooked.

Iconography - The distinguishing elements, in terms of props and visual details, which characterise a genre. E.g. Guns seen at the beginning of a movie iconograph an action/violent movie.

Old Blog Found

Anything above this post are transfers from my old Mest1 Blog, which I thought I had lost...

Work due on 19th April

Hey guys, I wanna know if you've all done your magazine stuff yet... because I am sitting here at 3:48am editting the freakin pic that I need in my article. My Publisher has decided to be an idiot and is running errors on my files, which means I'm not gonna be able to do this tonight. So I'm gonna ask Ms Holliday if she could give us until end of tomorrow to finish it and hand it in because there was honestly too much shit going on during the holidays and Philippa wasn't here to take the pics.

Post up your updates please! Thanks...

Vardan

Total company values + profits

Newscorp

News Corporation is the world's second largest media conglomerate (after Walt Disney Company) from 2008 and the world's third largest in entertainment from 2009. The company's Chairman, Chief Executive Officer and Founder is Rupert Murdoch.

On 6^th May 2009, its Revenue was $32.996 billion and its net income was $5.38 billion in 2008.

Time Warner

Time Warner Inc. is the world's largest entertainment company as well as the world's fourth largest media conglomerate, headquartered in the Time Warner Center in New York City. It was formerly three separate companies: Warner Communications, Inc. and Time Inc.

In 2008, its Revenue income was $46.98 billion, its Operating Income was $-15.95 billion, its Net income was $-13.40 billion, its total assets were $113.89 billion. Therefore their total equity and profit obtained was roughly $42.28 billion.

Sony

Sony Corporation (commonly referred to as Sony) is a multinational conglomerate corporation headquartered in Minato, Tokyo, Japan, and one of the world's largest media conglomerates with revenue exceeding ¥ 7.730.0 trillion, equivalent to $78.88 billion USD.

Its Revenue on 31^st March 2009 was 7.730 trillion Yen, equivalent to $78.877 billion USD, its Operating income was −227.8 billion Yen, its Net income was -98.9 billion Yen. In 2009, its total assets were $230.5 billion USD, and its total equity and profits are roughly $50 billion USD.

Viacom

Viacom short for "Video & Audio Communications", is an American media conglomerate with various worldwide interests in cable and satellite television networks (MTV Networks and BET), and movie production and distribution with Paramount Motion Pictures Group. Paramount is also the distributor of movie studio DreamWorks.

In 2008, its Revenue was $14.625 billion, its Operating income was $2.496 billion, its Net income was $1.251 billion, its total assets were $22.487 billion and its total equity was $7.033 billion.

Media Terminology

Anchorage - Fixing of meaning. E.g. the copy of text anchors (ie fixes to one spot) the meaning of an image in a print advertisement.

Cropping - The practice of cutting and trimming photographs for publication in newspapers and magazines, either to fit available space or to emphasise or alter key elements of the image. E.g. Mark cropped the background of an image to emphasise the focus on Brenda in the photograph.

Semiotics - The study of signs. E.g. Breaking down each part of an image and analysing what each part symbolises.

Juxtaposition - The state of being close together or side by side. E.g. The baptism part in The Godfather constantly cut from one scene to the other symbolising two opposite meanings to the film. This is an example of a Juxtaposition.

Mise - En - Scéne - The arrangement by a film maker of everything that is to be included in a shot or frame. E.g. Mise-en-scene includes the acronym "Clamps", which stands for Costume, lighting, acting, make-up, props and setting.

Homage - When one film director pays tribute to another by including images, scenes or sylistic features typical of the other director as an agknowledgement of his/her influence and importance. E.g. Quentin Tarantino often used John Hughes' framing in his movies as a homage his death.

Demographics - Information concerning the social status, class, gender and age of the population.
E.g. The Demographic of the move "Shrek" refers to any class, any gender, and any age of the population.

Psychographics - Attributes relating to personality, values, attitudes, interests or lifestyles. E.g. The Psychographic of the movie "Brokeback Mountain" probably refers to homosexual individuals.

Binary opposition - A term used by Clause Levi-Strauss as part of his argument that narratives are structures around oppositional elements in human culture. E.g. Good and evil, life and death, night and day, raw and cooked.

Iconography - The distinguishing elements, in terms of props and visual details, which characterise a genre. E.g. Guns seen at the beginning of a movie iconograph an action/violent movie.