Total company values + profits

Newscorp

News Corporation is the world's second largest media conglomerate (after Walt Disney Company) from 2008 and the world's third largest in entertainment from 2009. The company's Chairman, Chief Executive Officer and Founder is Rupert Murdoch.

On 6^th May 2009, its Revenue was $32.996 billion and its net income was $5.38 billion in 2008.

Time Warner

Time Warner Inc. is the world's largest entertainment company as well as the world's fourth largest media conglomerate, headquartered in the Time Warner Center in New York City. It was formerly three separate companies: Warner Communications, Inc. and Time Inc.

In 2008, its Revenue income was $46.98 billion, its Operating Income was $-15.95 billion, its Net income was $-13.40 billion, its total assets were $113.89 billion. Therefore their total equity and profit obtained was roughly $42.28 billion.

Sony

Sony Corporation (commonly referred to as Sony) is a multinational conglomerate corporation headquartered in Minato, Tokyo, Japan, and one of the world's largest media conglomerates with revenue exceeding ¥ 7.730.0 trillion, equivalent to $78.88 billion USD.

Its Revenue on 31^st March 2009 was 7.730 trillion Yen, equivalent to $78.877 billion USD, its Operating income was −227.8 billion Yen, its Net income was -98.9 billion Yen. In 2009, its total assets were $230.5 billion USD, and its total equity and profits are roughly $50 billion USD.

Viacom

Viacom short for "Video & Audio Communications", is an American media conglomerate with various worldwide interests in cable and satellite television networks (MTV Networks and BET), and movie production and distribution with Paramount Motion Pictures Group. Paramount is also the distributor of movie studio DreamWorks.

In 2008, its Revenue was $14.625 billion, its Operating income was $2.496 billion, its Net income was $1.251 billion, its total assets were $22.487 billion and its total equity was $7.033 billion.

Media Terminology

Anchorage - Fixing of meaning. E.g. the copy of text anchors (ie fixes to one spot) the meaning of an image in a print advertisement.

Cropping - The practice of cutting and trimming photographs for publication in newspapers and magazines, either to fit available space or to emphasise or alter key elements of the image. E.g. Mark cropped the background of an image to emphasise the focus on Brenda in the photograph.

Semiotics - The study of signs. E.g. Breaking down each part of an image and analysing what each part symbolises.

Juxtaposition - The state of being close together or side by side. E.g. The baptism part in The Godfather constantly cut from one scene to the other symbolising two opposite meanings to the film. This is an example of a Juxtaposition.

Mise - En - Scéne - The arrangement by a film maker of everything that is to be included in a shot or frame. E.g. Mise-en-scene includes the acronym "Clamps", which stands for Costume, lighting, acting, make-up, props and setting.

Homage - When one film director pays tribute to another by including images, scenes or sylistic features typical of the other director as an agknowledgement of his/her influence and importance. E.g. Quentin Tarantino often used John Hughes' framing in his movies as a homage his death.

Demographics - Information concerning the social status, class, gender and age of the population.
E.g. The Demographic of the move "Shrek" refers to any class, any gender, and any age of the population.

Psychographics - Attributes relating to personality, values, attitudes, interests or lifestyles. E.g. The Psychographic of the movie "Brokeback Mountain" probably refers to homosexual individuals.

Binary opposition - A term used by Clause Levi-Strauss as part of his argument that narratives are structures around oppositional elements in human culture. E.g. Good and evil, life and death, night and day, raw and cooked.

Iconography - The distinguishing elements, in terms of props and visual details, which characterise a genre. E.g. Guns seen at the beginning of a movie iconograph an action/violent movie.

"Woman's Weekly" magazine website

The www.goodtoknow.co.uk website displays an image of the front cover of the Woman’s Weekly magazine (week of 7^th-13^th October). The front cover shows a young girl smiling, along with the name of the magazine on her right. This gives the viewer a happy impression of the magazine, and also indicates that the target audience for the magazine is mainly women, also judging by the name “Woman’s Weekly”.

Since the magazine’s name seems to indicate that the target audience is women and not girls, it would be understandable that the content is mainly to do with cooking, women’s sports/fitness, fashion, gossip.

However, the website itself does not specifically link to the “Woman’s Weekly” magazine house style of pink and purple. In fact, the only page that is dedicated to “Woman’s Weekly” is under the recipe’s page for women’s cooking. Therefore, there is not enough information that can be used to determine whether the website has anything to do with the magazine, apart from the subject of cooking.

Movie Poster

This is the poster for the movie "17 Again" - featuring Zac Efron.

The quote at the top of this poster; "Who says you're only young once?" connotes that this movie has something to do with becoming 17 again, supported by the title of the movie. The quote is a rhetorical question, and its meaning shows that the movie goes against the scientific possibilties that we know of. The quote is positioned at the top of the poster, which shows that viewers of the poster as supposed to read the quote before looking at the rest of the poster.

It is quite obvious that the boy shown in the centre is the main character, since he takes up the majority of the poster. He is specifically seen in a long shot to focus the attention on his clothing rather than his face. His clothing give an indication that he is young; and this is seen by his leather jacket, sunglasses, emo-style hair, school tie, rucksack, and school books. There is also a pile of office clothing on the floor by his feet; a white shirt, black trousers and a briefcase, and he is seen walking away from them. The connotation of this could be that he is leaving his old (possibly new) lifestyle and is beginning (or re-entering) a life of a teenager.

The actor's name is shown above the title of the movie, which also confirms the fact that he is the main character in the movie.

The smile on the main character's face shows that he is happy to be in the new/old lifestyle that he is in, and also gives the impression that he has a high ego and is willing to show off his looks. This is usually a typical type of scene in movies like these, where a person's morals are completely destroyed when they finally receive what they had always wished for.

It seems that this movie is mainly for a teenage audience, judging by the synopsis of the movie; turning 17 again. It would appeal to teenagers around that age because they would be able to compare what their lives are like now, to what they will be like in the future. This could be the point that the director of this movie is trying to make.