This is the poster for the movie "17 Again" - featuring Zac Efron.The quote at the top of this poster; "Who says you're only young once?" connotes that this movie has something to do with becoming 17 again, supported by the title of the movie. The quote is a rhetorical question, and its meaning shows that the movie goes against the scientific possibilties that we know of. The quote is positioned at the top of the poster, which shows that viewers of the poster as supposed to read the quote before looking at the rest of the poster.
It is quite obvious that the boy shown in the centre is the main character, since he takes up the majority of the poster. He is specifically seen in a long shot to focus the attention on his clothing rather than his face. His clothing give an indication that he is young; and this is seen by his leather jacket, sunglasses, emo-style hair, school tie, rucksack, and school books. There is also a pile of office clothing on the floor by his feet; a white shirt, black trousers and a briefcase, and he is seen walking away from them. The connotation of this could be that he is leaving his old (possibly new) lifestyle and is beginning (or re-entering) a life of a teenager.
The actor's name is shown above the title of the movie, which also confirms the fact that he is the main character in the movie.
The smile on the main character's face shows that he is happy to be in the new/old lifestyle that he is in, and also gives the impression that he has a high ego and is willing to show off his looks. This is usually a typical type of scene in movies like these, where a person's morals are completely destroyed when they finally receive what they had always wished for.
It seems that this movie is mainly for a teenage audience, judging by the synopsis of the movie; turning 17 again. It would appeal to teenagers around that age because they would be able to compare what their lives are like now, to what they will be like in the future. This could be the point that the director of this movie is trying to make.
WWW: Good analysis of the tagline and linking it with the title of the movie.
ReplyDeleteEBI: If you metioned the release date of the movie, as its released on the 17th april 2009. Which links back to the title of the movie.
www: Good awareness of framing and identification of the main protagonist. You identify target audience.
ReplyDeleteebi: You identified the genre of the film through the iconography and explored how gender/teenagers are represented.